Pernille Skov Mühlbach
Phone: +00 12 34 56 78
E-mail: [email protected]
A curious and experienced digital consultant. Fascinated by IT, data,
innovation, and management. Always seeking new and better solutions to
optimise digital performance and business growth. I have been working
with both B2C- and B2B clients nationally and internationally and my
experience spans across multiple industries, which has given me a lot of
knowledge about different business models and customer needs.
PROFESSIONAL EXPERIENCE
KVANTUM COPENHAGEN
Senior E-commerce Marketing Specialist, 06/2018-10/2022
- I work with project management on a daily basis where I lead different teams or collaborates with other team leaders to achieve a common goal. Handling advertising on Google (search, YouTube, Display, Shopping), Facebook/Instagram, LinkedIn, Pinterest and Microsoft Advertising. I work with Google Analytics Data analysis, user journeys, reporting, etc. daily and have strong competencies within data design and reporting, whereas I am capable of turning complex insights into business recommendations. I have worked with Newbizz and Morebizz Sales, developing digital strategies, identifying new markets, and/or business opportunities for new and existing clients to growth their business. Not only focusing on advertising but their whole digital presence.
GREENIFY
SoMe and Google Ads responsible, 09/2017-06/2018
- At Greenify task was to develop their social media strategy, this including producing content according to the design guide and executing in relation to the strategy. Furthermore I was managing optimizations, budgets and weekly reporting. In this period I doubled their followers. As Greenify was a startup at the time, I have also worked with the daily operations of greenify.dk this including product descriptions, inventory management, and order handling. I was also the primary lead on their Google Ads setup, securing the account was optimized and generated revenue. Lastly I have assisted with planning and executing newsletters according to the yearly plan.
EDUCATION
BSc in Digital Concept Development, 2016 - 2018
Zealand Institute for Business and technology
Assistant with specializing in Sales 2011 - 2013
Business Academy Aarhus
AP Degree in Marketing, 2006 - 2008
VIA University College
TECNICAL SKILLS
- Microsoft Office
- Adobe Photoshop
- Adobe InDesign
- Wordpress/Woocommerce
- Magento
- Shopify
- Wix
- Later
- Asana
- Trello
- Navision
- IBS Enterprise
- Google Analytics
- Google Ads
- Meta Business Manager
- Linkedin Campaign Manager
- Twitter Ads Manager
- Amazon Advertising
- Pinterest Ads Manager
- Mailchimp
- Klaviyo
- RULE
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