The campaign began on April 8, 2022. The first post on the Brave.ua Instagram page is a joint one with the President of
Ukraine.
Volodymyr Zelenskyy called on Ukrainians to take part in the #BRAVEUKRAINE flashmob and present photos and videos that
show the courage of the people.
The main mission of the project is to capture and spread the association that courage is a brand of Ukraine. Now it is
important for Ukrainians not to lose the courage of the first weeks of the war, and the internal campaign is aimed at
just that. The goal of the international campaign is to share courage with the world and create an image of a country
where brave people, bold businesses and bold ideas live.
The President of Ukraine Volodymyr Zelenskyy believes that Ukrainians have always been the bravest in the world.
According to him, this is the brand of our people.