B.F. Skinner

"Science is the willingness to accept facts even when they are opposed to wishes"

B.F. Skinner was the 20th century's most influential psychologist, pioneering the science of behaviorism. He discovered the power of positive reinforcement in learning, and he designed the first psychological experiments to give quantitatively repeatable and predictable results.The theory of B.F. Skinner is based upon the idea that learning is a function of change in overt behavior. This theory is commonly known as Operant Conditioning.

Books by B.F. Skinner

• Science and Human Behaviour
A detailed study of scientific theories of human nature and the possible ways in which human behavior can be predicted and controlled

• Walde Two
Skinner's ficitonal outline of modern utopia. Set in the United States, it pictures a society in which human problems are solved by a scientific technology of human conduct.

• Beyond Freedom and Dignity
Originally published in 1971, B. F. Skinner makes his definitive statement about humankind and society. Insisting that the problems of the world today can be solved only by dealing much more effectively with human behavior.

• About Behaviorism
The basic book about the controversial philosophy known as behaviorism, written by its leading exponent.