I love Coffee

Especially Café Bustelo

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Gregorio Bustelo built the foundation of his business on three things: his love for delicious Latin coffee, supporting his community and bringing people together. Using a secret blend of coffee beans, Gregorio crafted the beloved, rich flavors that consumers now recognize as Café Bustelo, an authentically Latin, espresso-style coffee. In the beginning, he sold his hand-ground coffee to local East Harlem theater patrons, with the hopes of running his own roaster someday. Using the money Gregorio had saved while working at the restaurant in Hotel Pennsylvania, he opened a New York City storefront in 1928 on 5th Avenue called Bustelo Coffee Roasters. It was one of the first coffee roasters to cater to all Latino communities.

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