Old Money

The aesthetic of the rich and elite


People sitting in a garden talking

Old money is an aesthetic based around a wealthy, classic style. Old money tends to refers to people who have inherited their wealth instead of working for it.

The aesthetic

Old money mainly consists of calmer toned colours such as white, beige, pastel blue and green. For the women preppy clothing, classy outfits and designer sportswear are the norm. A look is never complete without accessories. A Chanel bag or Vivienne Westwood necklace is usually added to the outfit.The men usually opt for a pair of trouser with a designer jumper or shirt and loafers to complete the look. The general colour scheme is also very similar to women with whites and beige being popular.

Example of an old money woman's outfit Example of an old money man's outfit






The lifestyle:

So what does an old money lifestyle actually look like? It largely consists of money, I guess that's a given but it also has a lot of familial values as well family traditions. Although many do not work a high level of academia is expected and as well looking the old money part. This can be done by attending evening soirées, going to a sports club, travelling and having many elite friends that fit within your circle.

Examples of an old money brand:

Old money quotes: