TREND FORECASTING
What is trend forecasting?
Trend forecasting is researching and prediciting consumer's future buying habits. Forecasters research and identify social, cultural, ethical or enviornmental shifts, and how they are likely to affect future consumer behaviour. This allows designers and brands to have a guideline for their designs.
What are some of the upcoming trends for 23/24?
Protect & Connect is driven by the importance of community and a sense of security. For womenswear, this inspires a stronger focus on problem-solving silhouettes, emotive textures, expressive colours and nods to nostalgia
Creative Confidence celebrates lateral thinking, circular design and innovative techniques, resulting in exuberant and resourceful womenswear
SenseScapes, the natural and the technological, as well as the virtual and the physical, collide in this story, resulting in womenswear designs that marry organic influences with a heightened digital look
