Why Build Landing Pages?
What is a landing page?
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. This is where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.
Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).
It is this focus that makes landing pages the best
option for increasing the conversion rates of your marketing campaigns
and lowering your cost of acquiring a lead or sale.
Learn more about landing pages here
