Kraft Dinner 🧀
Goodness in a box.
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Kraft Dinner has been called the de facto national dish of Canada. Packaged in Quebec with Canadian wheat and milk, and other ingredients from Canada and the US, Canadians purchase 1.7 million of the 7 million boxes sold globally each week and eat an average of 3.2 boxes of Kraft Dinner each year, 55% more than Americans. The meal is the most popular grocery item in the country, where "Kraft Dinner" has an iconic status and has become a generic trademark of sorts for macaroni and cheese. It is often simply referred to by the initials K.D. As Kraft Dinner has a different name in Canada from the United States and other markets, the Canadian marketing and advertising platform is a made-in-Canada effort that cannot be easily adapted to the US market.
Learn more about the history of Kraft DinnerCoded by Sara Chliaropoulos