Beginning in the mid to late 2010s, fashionable plants from earlier decades were revitalized and popularized by social media, especially Instagram, with "plantstagram" becoming a major driver of trendy plants. In 2015, 5 million Americans took up plant-related hobbies. In 2017, 30% of American households purchased at least one houseplant. This era saw a larger interest in growing plants with interesting or attractive forms or foliage, rather than focusing on flowers. Find out more!