Graphic design is the art or skill of combining text and pictures in advertisements, magazines, or books. Above are some examples of graphic design that you can find all over the place. Graphic design is an interdisciplinary branch of design and a branch of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools.
The role of the graphic designer in the communication process is that of encoder or interpreter of the message. They work on the interpretation, ordering, and presentation of visual messages. Usually, graphic design uses the aesthetics of typography and the compositional arrangement of the text, ornamentation, and imagery to convey ideas, feelings, and attitudes beyond what language alone expreses. The design work can be based on a customer’s demand, a demand that ends up being established linguistically, either orally or in writing, that is, that graphic design transforms a linguistic message into a graphic manifestation.
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