Here are a few facts about pink:
The color pink was recognized as a concept in
800 B.C. in Homer’s Odyssey.
The term was coined in the 17th century by a
Greek botanist for the ruffled edges of carnations.
In the mid-18th century, pink was a fashionable
colour among male and female aristocrats as a symbol of class and luxury.
In the mid-20th century, men started to wear
darker colours to reflect their World War II service.
Bright and pastel colours like pink were rebranded as feminine as part of
a postwar effort to remove women from the workforce and reestablish their
traditional homemaker roles.
Many advertisements targeting women depicted them in colourful clothing.
This connotation extended to baby girls in the
1980s when ultrasound technology was first used
to determine sex and parents could shop by gender.
Since the
1990s, pink has become more a bit more
gender-neutral in Western culture.
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